Marketing Specialist

About the role

What you'll do

• Own and execute Kiddlo's organic social media strategy across Instagram, TikTok, Facebook, and Pinterest — including content creation, scheduling, and community management.
• Plan and deliver multi-channel marketing campaigns (email, social, influencer, and PR) that drive sign-ups, listings, and buyer transactions.
• Write compelling copy for email newsletters, push notifications, landing pages, and in-app messaging — adapting tone for each channel and audience segment.
• Manage and grow our influencer and creator partnerships, including parent bloggers, parenting podcasts, and micro-influencers.
• Collaborate with the product team to support feature launches with go-to-market plans, user communications, and onboarding content.
• Analyse campaign performance using GA4, Mixpanel, and Meta Ads Manager — producing weekly reports and iterating quickly based on data.
• Run A/B tests on subject lines, ad creatives, landing page copy, and CTAs to continually improve conversion rates.
• Lead seasonal and promotional calendar planning (e.g. back-to-school, Christmas, New Year clear-out) to maximise GMV at peak moments.
• Represent the Kiddlo brand in parent communities, Facebook groups, and forums — building authentic presence without being spammy.
• Support SEO content strategy with blog posts, city landing pages, and category guides that rank and convert.

What we're looking for

• 3+ years of marketing experience, ideally in a consumer app, marketplace, or DTC brand.
• Proven track record of growing social audiences and driving measurable results from organic and paid campaigns.
• Excellent copywriter — you can switch between playful brand posts and clear transactional messaging without losing the voice.
• Comfortable with data: you know your way around analytics dashboards and can turn numbers into clear next actions.
• Experience running influencer or affiliate programmes, including outreach, contracting, and performance tracking.
• Good working knowledge of email marketing platforms (we use Resend; Mailchimp/Klaviyo background is fine).
• Self-starter who thrives in a fast-paced, early-stage environment — you don't wait to be told what to do.
• Genuine interest in sustainability, parenting, or the circular economy — you understand our audience because you are (or were) one.

Nice to have

Don't worry if you don't tick every box — these are extras, not dealbreakers.

• Experience at a two-sided marketplace (e.g. Vinted, Etsy, Depop, Gumtree).
• Familiarity with paid social (Meta, TikTok Ads) and running small-budget experiments.
• Video editing skills for Reels / TikTok content.
• Understanding of UK parenting media landscape — NCT, Mumsnet, Bounty, etc.

Hiring process