Everything you need to write about Kiddlo — the UK marketplace where parents buy and sell pre-loved baby gear safely.
2025
Founded
United Kingdom
Headquarters
Pre-loved baby & toddler gear
Focus
Marketplace with Buyer Protection
Model
Kiddlo is a UK-based online marketplace dedicated to pre-loved baby and toddler items. From prams and car seats to clothing and toys, Kiddlo makes it easy for parents to buy and sell quality gear at a fraction of the retail price.
Unlike general classifieds, Kiddlo is purpose-built for families. Every purchase is backed by Buyer Protection, payments are held securely until the buyer confirms receipt, and sellers can verify their identity for added trust. The platform also provides product safety guidance to help parents make informed decisions about second-hand baby gear.
Kiddlo's mission is simple: give quality baby items a longer life, save parents money, and reduce waste — all while keeping families safe.
Baby items are used for months, not years. Kiddlo gives quality gear a second (and third) life — saving families money and keeping tonnes of plastic and fabric out of landfill.
Trust is the biggest barrier to buying second-hand. Kiddlo tackles this head-on with Buyer Protection, verified profiles, secure payments, and product safety guidance for parents.
Kiddlo was founded by parents frustrated with the existing options. The platform is designed around the real needs of families — speed, safety, and simplicity.
Need our logo, brand colours, or screenshots? Email us and we'll send over a press kit with everything you need.
Brand colour: #FE643C
For interviews, comments, or any press-related questions, get in touch with our team.
press@kiddlo.co.ukSee how Kiddlo works or explore the marketplace for yourself.